China’s leading sourcing specialist firm, Fang Tang Culture , deepens collaboration with Allegra to boost agarwood global export

BOGOR, INDONESIA –  Fang Tang Culture, China’s premier global sourcing specialist, has strengthened its partnership with Indonesia’s leading global commerce and center of agarwood development, Allegra Naturae, following a strategic two-day visit aimed at propelling Indonesian agarwood into global markets while establishing it as both a cultural commodity in China and a premium ingredient in the wellness industry.

The collaboration, which includes a research alliance with IPB University (Bogor Agricultural University), seeks to enhance Indonesia’s agarwood ecosystem through data-driven innovation and scientific validation, ensuring the production and global distribution of high-quality, natural-based agarwood products that meet the highest industry standards.

This tripartite initiative underscores a shared commitment to sustainable growth, market expansion, and technological advancement in the agarwood sector.

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The delegation from Fang Tang Culture, which included key figures such as Adrieent Tan Chen Wee, Mr. Tang Hong Qing and Mr. Lee Xiang Zheng, commenced their visit on Thursday, June 26, in Bogor. They were joined by Adham Ramadhan, the Chief Executive Officer of Allegra Naturae, for a formal visit to the Integrated Laboratory facility at IPB University in Dramaga. The primary objective was to inspect and verify the quality of the laboratory’s tools and facilities, which are crucial for conducting advanced research into the authenticity and resin content of Indonesian agarwood products. The delegation was guided through the facility by Mr. Ian, a lab assistant at the university.

The visit to IPB University culminated in the signing of a Memorandum of Understanding (MoU) between Fang Tang Culture and Allegra Naturae. This pivotal agreement solidifies their joint commitment to elevating the quality, research, and international standing of Indonesian agarwood.

Following the successful engagement in Bogor, the Fang Tang Culture delegation traveled to Surabaya on Friday, June 27. Accompanied by Muhammad Afnan AHzami, the Chief Operating Officer of Allegra Naturae, the team visited the office and production site of one of Allegra Naturae’s key partners.

During the site visit, Fang Tang Culture was presented with a diverse range of high-quality agarwood products. The selection included various grades of bracelets and prayer beads, sourced from renowned Indonesian regions. The raw materials showcased included Kalimantan Malaccensis, Maluku Filaria, and Merauke Filaria, among others. The delegation conducted a thorough inspection of the production facilities to ensure that all materials are sourced naturally and that the manufacturing processes adhere to the highest standards of quality and authenticity.

This strategic visit and the subsequent MoU signal a new era of cooperation, promising to strengthen Indonesia’s position as a leading supplier of world-class, natural agarwood products.

About Fang Tang Culture: Fang Tang Culture stands at the intersection of tradition, wellness, and luxury, serving as the definitive gateway to Southeast Asia’s most coveted natural treasures. With deep-rooted origins in the region’s tourism sector since the 1990s, our evolution reflects decades of expertise in identifying, curating, and elevating premium cultural products—from the luminous depths of South Sea pearls to the rare, fragrant allure of precious agarwood, and the nourishing richness of bird’s nest.

Today, Fang Tang Culture more than a sourcing platform; They are cultural storytellers and wellness advocates. Headquartered in Kuala Lumpur, Malaysia, with a strategic presence in Lombok, Indonesia, They bridge the gap between discerning global clientele and Southeast Asia’s hidden artisans, ensuring every product embodies authenticity, ethical sourcing, and transformative benefits.

About Allegra Naturae: Allegra Naturae is recognized as a pioneer in Indonesia’s agarwood industry, uniquely positioned through a fusion of traditional wisdom and academic research. Founded in 2023, the company introduced a refined approach that honors centuries-old craftsmanship while integrating modern scientific methods. Through strategic collaborations with top Indonesian universities and partnerships with seasoned agarwood gatherers in remote forest regions, each product reflects a commitment to authenticity, sustainability, and innovation rooted in cultural and ecological integrity.

Specializing in the sustainable management, scientific study, and international export of premium agarwood, Allegra Naturae delivers a curated selection of high-end offerings—from meticulously crafted accessories such as bracelets and prayer beads, to refined raw materials used in luxury cosmetics, aromatherapy, and traditional herbal applications. Sourced from the most esteemed native species—Aquilaria malaccensis, Aquilaria filaria, and Gyrinops spp.—all materials are harvested under strict legal compliance, including Izin Ambil, SATS-DN, and CITES certifications. Each product is supported by laboratory testing and scholarly validation, ensuring exceptional quality while preserving Indonesia’s natural and cultural heritage.